Hush Blocks Product Launch

2023

I spearheaded the selection of products for our photoshoot, playing a pivotal role in curating a visually compelling and cohesive collection. Collaborating with my colleagues, I contributed to the project planning, ensuring that each product was strategically positioned to enhance the overall visual narrative.

As the artistic director, I took charge of orchestrating the creative vision for each photoshoot. This involved guiding every aspect, from the choice of lighting and composition to the nuances of styling, to ensure that the essence of the product was authentically captured.

The primary objective of this web page design was to unveil the innovative Sola Felt Product Hush Block and highlight its extended range from a 2-inch depth to a versatile 2-inch to 8-inch depth. To effectively showcase this expanded feature, a web block named "Design Starters" was meticulously crafted. This section serves as a dynamic canvas, presenting all 24 unique designs curated in five distinct color pathways.

The successful execution of this project demanded seamless collaboration across multiple teams, including our in-house Product Development team, and the expertise of our dedicated Web Development team. This joint effort ensured a harmonious fusion of design aesthetics and technical functionality, ultimately delivering an engaging and informative online experience for users.